Tuesday, 6 October 2009

How to become an expert!

The definition of an expert is:
“Someone widely recognised as a reliable source of technique or skill whose faculty for judging or deciding rightly, justly, or wisely is accorded authority and status by their peers or the public in a specific well distinguished domain. An expert, more generally, is a person with extensive knowledge or ability in a particular area of study.”

Dominating a sector is also extremely cost-effective and we are far better committing all our time, energy and money to a specific target, than trying to accommodate everyone in that sector.

Think about the following and how you implement it?
  • What do you do best? – what is your core skills
  • What do you love to do? – without this you will fail chasing money
  • What do your clients value the most?
  • What do your clients’ really value?
  • What matters most to them?
  • What is the end result for the client when using your products or services?
The bigger picture
  • What do you want to be known for?
  • What position do you want to take in your sector or niche?
  • What will your ‘expert status’ look and feel like?
The client experience is critical, and should never be underestimated
Clients expect more from you and so they should!

You have the ability to create greater value at every interaction with a client. The key is doing it, so how do you do it?

Examine every stage of the client’s ‘experience’:
  • Before the sale
  • During the sale
  • After the sale.
You should plot every step, every point of interaction from the moment someone makes an enquiry, to the moment the client receives the end result, or benefit, of your product or service.

How can you add greater value to every point of interaction?

If you give your clients more than they need – and more than they expect...you will become the preferred choice

Photo credit: mikebaird

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