What do you do that’s so different?

After reading a post by Seth Godin, [link to post] it got me thinking what do we offer that is so different, a product a service, well yes that could be the thing but I think it is more likely to be ‘you’.
Lets face it in this ‘fast paced’, ‘in your face’ and ‘hyper speed’ world we can sometimes offer a very similar service to another company and then it comes down to what you offer as a person, as we are told ‘client’s buy people not products’ and I believe this to be true so when looking at you’re competitors yes you may be similar but I bet you are not similar people so get out there and show the world just how good you are at what it is you do.

Photo credit:  pshutterbug

How to become an expert!

The definition of an expert is:
“Someone widely recognised as a reliable source of technique or skill whose faculty for judging or deciding rightly, justly, or wisely is accorded authority and status by their peers or the public in a specific well distinguished domain. An expert, more generally, is a person with extensive knowledge or ability in a particular area of study.”

Dominating a sector is also extremely cost-effective and we are far better committing all our time, energy and money to a specific target, than trying to accommodate everyone in that sector.