Crashes and other disasters

On Monday I had the mother of all crashes, my computer not car, I have everything backed up from previous experiences but it got me thinking that if we applied this to our clients and business where would we be without a backup?

If you lost one or even two of your major clients today what would you do to replace them and have you even given any thought to it? Well it happens to all of us at some point and you have to have a ‘plan b’ in place or you are well and truly sunk!

Most small businesses run on maybe ten to thirty clients, dependent on your type of business of course, but let’s say you run a retail business my guess is that you will have a handful of ‘golden clients’ that keep returning week after week and year after year, but then disaster strikes and you get a phone call to say they no longer require your services. Panic sets in and then you think what can I do to make up that shortfall? Well in most cases you will be nurturing other ‘warm’ clients and if not you should be. Just like I back up all my content just in case, you should also have a ‘just in case list'.

You may have other ways of doing this, please let me know what they are?

Photo credit: lordog

What do you do that’s so different?

After reading a post by Seth Godin, [link to post] it got me thinking what do we offer that is so different, a product a service, well yes that could be the thing but I think it is more likely to be ‘you’.
Lets face it in this ‘fast paced’, ‘in your face’ and ‘hyper speed’ world we can sometimes offer a very similar service to another company and then it comes down to what you offer as a person, as we are told ‘client’s buy people not products’ and I believe this to be true so when looking at you’re competitors yes you may be similar but I bet you are not similar people so get out there and show the world just how good you are at what it is you do.

Photo credit:  pshutterbug

Are these the new evangelists...?

If you had to choose...!!

Now I am not saying that these guys are the new Billy Grahame's for this new and exciting world but after watching Bob Proctor on YouTube

and taking a look at his website and what they tell you they will give, sometimes for free you I am not so sure?

It seems that when the world is finding things a little difficult, the business community especially at the moment, these types of 'evangelists' come to the fore, now I am not saying this is a bad thing and what they seem to offer seems credible and might work if the testimonials are anything to go by but should we believe everything they say or is it just smoke and mirrors?