After reading a post by Seth Godin, [link to post] it got me thinking what do we offer that is so different, a product a service, well yes that could be the thing but I think it is more likely to be ‘you’.
Lets face it in this ‘fast paced’, ‘in your face’ and ‘hyper speed’ world we can sometimes offer a very similar service to another company and then it comes down to what you offer as a person, as we are told ‘client’s buy people not products’ and I believe this to be true so when looking at you’re competitors yes you may be similar but I bet you are not similar people so get out there and show the world just how good you are at what it is you do.
Photo credit: pshutterbug
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